Launch of the Jimmy Choo Flash line
Tuesday, January 15^th, 2013

Anticipation. Build-up. Excitement. Those heartbeat moments every woman feels whilst getting ready to go out for an evening of unadulterated fun. That’s where this story begins. Introducing Flash, the second fragrance from Jimmy Choo.

Jimmy Choo Creative Director Sandra Choi had a distinct vision for the Jimmy Choo Flash muse and the emotions she wanted the fragrance to evoke. According to Choi, “Flash is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes. Its character, which is both heady and effervescent, captures this perfectly.”

Flash is a solar floral, based around a bouquet of white flowers. It is both effervescent and sensual and evokes the promise, excitement and high octane atmosphere of going out. Flash is about the thrill of the red carpet, the fun of the nightclub, the glamour of dressing up. It captures a moment of sheer hedonism where adrenalin and confidence collide.

Discover the Jimmy Choo Flash launch in London

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Launch of the Jimmy Choo Eau de Toilette line
Thursday, March 1^st, 2012

Meet the newest member of the Jimmy Choo fragrance collection, the dazzling Jimmy Choo Eau de Toilette, a luminous new scent that puts an original twist on the original Jimmy Choo Parfum.
Inspired by today’s most dynamic and feminine women, the notes of the fragrance echo the different facets of the modern woman’s life.
This modern fruity floral starts with green top notes of ginger, before slowly giving way to the softer heart notes of tea rose and exotic tiger orchid which enticingly pulse an exquisite bouquet of floral aromas on the skin. A vibrant layer of cedar wood gently evolves on the skin to create a soft veil of sensuality.

Jimmy Choo and Interparfums^SA sign a fragrance licence agreement
Monday, October 5^th, 2009

Jimmy Choo and Interparfums^SA have signed a 12-year worldwide licence agreement commencing on January 1, 2010 for the creation, development and distribution of fragrances under the Jimmy Choo brand.

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