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In 1976, stylist Paul Smith founded his own brand and released his first collection for men. He met with instant success, which earned him a prime position among English fashion designers around the world. Known for and recognised by his stripes, humour and his vision of “classics with a twist“, he became the most popular stylist of the early 21st century.
Combining traditional know-how with contemporary fashion, his fragrance collection is just as emblematic as his designs. These multifaceted fragrances proudly assert their differences, just like the designer.