Modern Princess Blooming:
Spring is in the air…

April 9, 2020

Lanvin is starting the year on a refreshing and zesty note in March with the return of its sparkling Modern Princess, which is set to warm our hearts.

In this new olfactory composition, perfumer Nathalie Lorson has developed a floral, fruity and musky juice that is full of softness and contrasts.

Modern Princess Blooming presents a captivating freshness that evokes an icy sorbet mingled with a generous floral bouquet and velvety woods.

This new launch is dominated by daring and the colour red – red like the glass dress of its bottle, the dozens of flowers on its box, and the fiery character of our princess heroine.

Who better to embody this charming yet tender rebel than model and influencer Lena Simonne? She is the embodiment of the decidedly French je ne sais quoi that couples irreverence with elegance.

This singular muse leaves an irresistible fragrance in her wake – a secret held only by those determined to see the world bloom around them.