forever the queen of modern and sparkling femininity
March 12, 2021
Since its launch in 1993, the Kate Spade brand has continuously injected joy and happiness into the wardrobes of women all around the world. Now the collections of bags, shoes and colorful clothing are joined by a brand-new Eau de Parfum: Kate Spade New York.
The face of the fragrance Maddie Ziegler, the very famous dancer and actress with 14 million followers, brings the perfume to life. The floral essence, composed around wild strawberry by perfumer Marie Salamagne, centers on zesty top notes of bergamot, which mark an invigorating start to the fragrance. In the heart, the floral sensuality of rose and freesia lend this touch of femininity, before the woody accord provides character and depth.
The advertising campaign, filmed on the banks of the Hudson River with the iconic New York skyline as a backdrop, captures the face of the fragrance with her friends in a moment of infectious happiness. These dynamic, radiant and confident women perfectly embody the Kate Spade woman of the past and present.
Kate Spade New York was designed as an ode to the city that saw the birth of the eponymous brand. But it is also an emphatic declaration of love to the cherished freedom and carefree attitude that bring us joy.