Lacoste L.12.12 Silver Rose:
Play, Set and Femininity

April 24, 2025

Lacoste enriches its polo-inspired fragrance collection with a bright, assertive new creation: L.12.12 Silver Rose. Faithful to the brand’s heritage, this feminine fragrance continues the Lacoste spirit of sporty elegance and modernity.

The fragrance unveils a woody floral composition, carried by a flagship ingredient: rose. Opening with fruity notes of pear and grapefruit, the fragrance is radiantly fresh, while cashmeran wraps everything in a soft, sensual warmth. A perfectly mastered duality, embodying a delicate yet assertive femininity.

The bottle takes up Lacoste’s iconic codes: the “petit piqué” motif of the legendary polo shirt, the embroidered crocodile and, above all, an original pinkish-silver metallic finish. The design pays homage to the steel tennis racket invented by René Lacoste, a symbol of boldness and innovation.

Deployed through a visual campaign playing on contrasts of light and metallic textures, this new creation is a natural extension of the signature polo shirt. L.12.12 Silver Rose embodies a new chapter in the Lacoste story, where style meets essence.