February 9, 2026

Lacoste enriches its collection with Lacoste Original Aqua, an Eau de Parfum that explores new olfactory territory, fresher and more intense, enhanced by an aquatic facet. Inspired by the immensity of the Mediterranean Sea and the French Riviera, the fragrance embodies a lifestyle that combines French style, freedom, and elegance.

Created by perfumer Marie Salamagne (Dsm-Firmenich), the signature scent is structured around a woody aquatic accord that is invigorating and sophisticated. At the top, herbaceous clary sage blends with the energy of pink pepper. The heart introduces a textured and innovative aquatic accord, carried by the minerality of a caviar accord, combined with woody and aromatic cypress resin. In the base notes, sensuality takes hold with warm amber accords mixed with racy vetiver, leaving a lasting and magnetic impression.

The bottle retains the iconic square silhouette of the line while adopting a lacquered aquatic blue, contrasted by immaculate white and silver details, while the unmistakable crocodile logo adorns the object. The campaign, created by Thibault de la Gasepra in collaboration with BETC, features a sunny aquatic ballet set to French Touch music. It is carried by Tristan Ridel, a dancer trained in Paris, London, and Vienna, the embodiment of elegance in motion.