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Reinventing Patchouli

March 3, 2022

In the imaginary world of Van Cleef & Arpels fragrance, white is associated with purity, clarity, luminosity. Since 2019, the Maison has been undertaking a unique exercise in style: to translate this symbolism through iconic and bold fragrance ingredients. These natural, precious materials have been waiting to be rediscovered in an entirely new light.

After Santal Blanc and Oud Blanc, Van Cleef & Arpels is now reinterpreting patchouli, with Patchouli Blanc, thus becoming its third “white wood” fragrance.

Freed from its raw facets, this crystal-clear patchouli is paired with a velvety bouquet of roses and lit up by the spicy notes of pink peppercorn. A touch of cashmere wood gives this composition an enveloping, full-bodied feel, while diaphanous white musks evoke the scent of soft, fresh laundry against your skin.