Solférino Paris:
Olfactory Excellence in the Heart of Paris

October 30, 2025

Solférino Paris, the new signature of luxury perfumery, finds its inspiration at the heart of an emblematic location: the hotel particulier at 10, rue de Solférino, between boulevard Saint-Germain and the Quais de Seine. This neighborhood steeped in history is the birthplace of a house that embodies contemporary elegance and French savoir-faire.

This collection of ten exceptional fragrances is the result of a simple idea: to capture the essence of Paris. Imagined by the greatest names in perfumery, these creations celebrate the richness of the capital, its emblematic places and its suspended moments. Each fragrance sublimates noble raw materials, blending tradition and modernity with the touch of audacity that is the soul of Paris.

Solférino Paris offers a singular olfactory experience, both intimate and universal. Its gender-neutral collection reinvents the classics with creative freedom, celebrating the diversity of scents and the richness of the emotions they evoke.

Three powerful symbols embody the Maison’s identity: the sun, reflecting the radiance of Paris, linked to the S10 logo. The S10 seal, inspired by the front door of 10, rue de Solférino. And the checkerboard, a nod to the elegant floors of the finest private mansions, which has become the brand’s aesthetic signature.

With Solférino Paris, every fragrance becomes a sensory voyage, an encounter between French art de vivre and the modernity of a capital in perpetual reinvention.