Van Cleef Elevates the Cherry:
from Innocence to Sophistication

June 11, 2025

Since 2009, Van Cleef & Arpels has been inspired to create fragrances that celebrate perfumery ingredients, just like precious gemstones, through the Collection Extraordinaire. This ensemble represents the sense of exquisite detail that characterises the Maison, as well as its fascination with the wonders of nature.

Today, an unexpected fruit is joining this collection: a unique note in Haute Parfumerie, the cherry is at the heart of this new creation rich in contrasts. Introducing Van Cleef & Arpels Moonlight Cherry, an eau de parfum that is as mysterious as it is captivating.

Interpreted by Sidonie Lancesseur, the cherry has been given a complete makeover.
The fragrance opens with the unexpected encounter of bitter almond and a rum-accented accord, forming a smooth, bewitching pairing. Cherry then appears, enveloped by notes of black coffee, giving it character and elegance, while its charm is accentuated by a balmy base of vanilla and musk.

Rich and sensual, Moonlight Cherry unveils the unexpected facets of cherry. This red fruit that we thought we knew so well is revealed in a new light, both ingenuous and magnetic.