Lacoste Original: an industry-awarded campaign and design

January 28, 2025

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The Lacoste Original fragrance received several major awards, testifying to the quality of its advertising campaign and innovative design.

 

The Lacoste Original campaign, starring Pierre Niney, was awarded the Gold Prize at the Grand Prix Stratégies du Luxe 2024, in the Advertising Campaigns – Cosmetics, Perfume category. Produced in collaboration with BETC and photographers Thomas Lavelle and Roberto Badin, it reflects the brand’s core values: audacity, elegance and authenticity.

 

Its strong, inspiring storytelling has seduced a varied audience, from professionals to consumers. This recognition was also reflected in the CosmétiqueMag 2024 Award for Best Advertising Campaign (AWARD GOLD), awarded by a jury of industry experts.

 

The fragrance also won a SILVER AWARD in the Best Men’s Perfume Launch category, an award that recognizes the excellence of an overall project, from conception to launch.

 

Beyond the campaign and the fragrance, Lacoste Original was also recognized at Luxe Pack Monaco, winning a Prix Forme de Luxe in the Bouchage Parfum category. This prize recompenses a successful collaboration between designer Cent Degrés, injector Faiveley, and the Interparfums group.

 

The perfume cap, designed in a single piece, combines aesthetics and durability. Ornamented with a galvanized top featuring a precise engraving of Lacoste’s emblematic crocodile, it is made from 40% biobased polyamide, offering depth of color, brilliant shine and scratch resistance, while avoiding superfluous finishing touches. This achievement proves that responsibility and elegance can coexist in luxury.

 

Above all, these awards reflect a collective effort. They underline the creativity, talent and commitment of the teams who have helped us to pursue our mission of excellence, while remaining true to Lacoste’s identity and values.