Montblanc Legend Blue: a new legend written in blue


May 7,2024

Van Cleef and Arpels Thé Amara

On 3 April this year, in the intimate Victoria restaurant in Paris, an evening of elegance marked the beginning of a new era. Montblanc, guardian of artisan traditions and pioneer of innovation, deployed its know-how to bring to life an exceptional event in honour of its latest olfactory opus: Montblanc Legend Blue.


In the presence of Zinédine Zidane, the emblematic figure of the modern legend and ambassador of the Montblanc Legend line since 2022, Montblanc Legend Blue took flight, writing an exciting new chapter in the history of the Legend man. At the heart of the celebration, a host of prestigious guests attended the launch of this iconic fragrance, embodying the very essence of success, wisdom and freshness.


Rewriting the codes of olfactory prestige, Montblanc Legend Blue seduces with its woody, aromatic and invigorating fragrance, subtly capturing the indomitable spirit of the Legend man. Inspired by the contrasts of modern life, this fragrance reveals an olfactory universe of infinite richness. Fresh, aromatic notes of spearmint and lavender open the top, revealing a warm, masculine heart of cedarwood and sandalwood, while ambroxan and nuances of moss linger in an intense, distinctive trail.


The choice of blue, the colour of truth and serenity, underlines with eloquence the very essence of the Legend man.


From leather to writing instruments, blue runs throughout the Montblanc universe, symbolising the stability and confidence needed to pursue one’s dreams with unfailing determination.


In this way, Montblanc pays tribute to contemporary legends who leave their mark on history through their determination, passion and undeniable charisma. With the launch of Montblanc Legend Blue, the House invites everyone to write their own legend, embodying the quintessence of elegance, wisdom and freshness.