Behind every great man, there is an extraordinary woman. Behind Marcel Rochas, there were three. The first, Yvonne, encouraged him to start his couture Maison in 1925. The second, Rina, took over the Maison during World War II. Hélène, the third, made Marcel Rochas a perfumer. Nicknamed “the couturier of youth“, Marcel Rochas presented a bold and innovative style: chic sportswear, the wasp-waist corset and the siren gown, as well as legendary fragrances starting from 1936. Femme, Madame Rochas, Tocade: these three ultra-feminine fragrances now embody the legacy of Rochas perfumes. They tell the story of the Maison – its bold spirit, joie de vivre and elegance.